The power of a brand relies on the ability to focus on a specific market. Stop wasting time and resources making content for everyone on every platform. Without a clear route to go with, you’ll eventually end up frustrated without the results you wanted.
A well-defined profile for an “ideal patient” is fundamental to creating a successful online presence strategy. It’ll help you determine which online platforms to use, how to shape a compelling message and make offers that will eventually bring new patients to your practice.
Targeting your ideal patient is the best way to fill up your calendar. By creating content tailored-made for a specific audience, you resonate with them and make them feel familiarized with you and your practice before they even book an appointment.
Still knowing all this, you may not know how to target your ideal patient; that’s why we’ve managed to determine 4 categories to have in mind when trying to do so.
To help you find your ideal patient; we’ve put together 4 targeting categories you must pay attention to.
How to find your ideal patient
To find your ideal patient try picturing a real person in your head and follow the recommendations in each category. Grabbing a pen and paper to write down a description is a great start off.
- Geography
Whenever you want to find your audience, one of the first things you should do is ask yourself Where are they located? What territory do you want to target?
Knowing this will allow you to get the most out of your platform, by using hashtags, leveraging local holidays, and many other tools that work with a precise location.
Make sure your website and social media pages clearly show your address. People tend to search for “local chiropractors”, “chiropractors near me”, “chiropractors in …” when looking for a new practice to be treated at.
- Demographics
Demographic analysis can cover whole societies or groups defined by criteria such as education, nationality, religion, and ethnicity.
So, to target your ideal patient, it’s important to define their age, gender, occupation, income, and any other aspects that place them in a specific group of people.
- Psychographics
Psychographics seek to understand the cognitive factors that drive people’s behaviors. This includes emotional responses and motivations; moral, ethical, and political values; inherent attitudes, biases, and prejudices.
What personality traits do they have in common? How do they behave? What’s their lifestyle like? What do they believe in? How are their manners? What are their hobbies? Are they receptive to new ideas?
- Consumer Behavior of your ideal patient
Consumer behavior entitles the thought process and actions people go through while purchasing goods or services for personal consumption. It is a study of what drives them to buy certain products or hire a service.
What are the needs and wants of the patient? What are their consumer patterns? Which social media platforms do they use, and how frequently? Why do they need your help? How knowledgeable are they about what you offer?
Having an ideal patient pictured in your mind will not only help bring new quality patients into your practice. But it will also help you build your practice’s brand with a genuine following, allowing you to grow sustainably.
If you’ve been struggling with your marketing efforts but you know you have room to grow, don’t lose hope, you can always book a call with our team. We’ll set you up with our best practices, automation, and ready-made resources to help you boost your practice!