Content
Creation at
Let’s start by saying that we have
two content creation stages
for lead generation
1
Ad campaigns with
special offers
2
Organic strategy!!!
STAGE ONE
It consists of three main pillars
1
Ad campaigns with special offers
- New Patient Special
- Women-only Special
- Family Special (If you happen to be a kids & family oriented practice)
Content we need for this part
ADJUSTMENTS
Content we need for this part
WALK-IN
2
Show Up Booster:Email Sequence for lead follow-up
With that sequence, we follow up with leads from the second they book an appointment until they show up at your practice.
👍If they DO show up, we’ll ask them to leave a Google review
👎 If they DON’T show up, we’ll continue sending reactivation messages to make sure they book another date for an appointment.
Content we need for this part
You’ll have to record what we call “Doctor videos” which are…
- Welcome video
- What to expect
- We were expecting you
- When’s the right time to see a chiropractor
- Side effects of ignoring pain
- Benefits of chiropractic care
We’ve created a website
you’ll be able to access at any time with a few demonstrations and an explanatory video recorded by Rafa.
I will send the link through our Slack channel.
These are a few examples of how the emails will look when a lead receives them.
Landing Page & Self Booking Page
These pages are the ones we share with leads so they can book an appointment.
I will send the link through our Slack channel.
Landing Page & Self Booking Page
These pages are the ones we share with leads so they can book an appointment.