Content
Creation at
Content
Creation at
Let’s start by saying that we have
two content creation stages
for lead generation
1
Ad campaigns with
special offers
2
Organic strategy!!!
Let’s start by saying that we have
two content creation stages
for lead generation
1
Ad campaigns with special offers
2
Organic strategy!!!
STAGE ONE
It consists of three main pillars
STAGE ONE
It consists of three main pillars
1
Ad campaigns with special offers
- New Patient Special
- Women-only Special
- Family Special (If you happen to be a kids & family oriented practice)
1
Ad campaigns with special offers
- New Patient Special
- Women-only Special
- Family Special (If you happen to be a kids & family oriented practice)
Content we need for this part
ADJUSTMENTS
ADJUSTMENTS
Content we need for this part
Content we need for this part
WALK-IN
WALK-IN
Content we need for this part
2
Show Up Booster:Email Sequence for lead follow-up
With that sequence, we follow up with leads from the second they book an appointment until they show up at your practice.
👍If they DO show up, we’ll ask them to leave a Google review
👎 If they DON’T show up, we’ll continue sending reactivation messages to make sure they book another date for an appointment.
2
Show Up Booster: Email Sequence for lead follow-up
With that sequence, we follow up with leads from the second they book an appointment until they show up at your practice.
👍If they DO show up, we’ll ask them to leave a Google review
👎 If they DON’T show up, we’ll continue sending reactivation messages to make sure they book another date for an appointment.
Content we need for this part
You’ll have to record what we call “Doctor videos” which are…
- Welcome video
- What to expect
- We were expecting you
- When’s the right time to see a chiropractor
- Side effects of ignoring pain
- Benefits of chiropractic care
Content we need for this part
You’ll have to record what we call “Doctor videos” which are…
- Welcome video
- What to expect
- We were expecting you
- When’s the right time to see a chiropractor
- Side effects of ignoring pain
- Benefits of chiropractic care
We’ve created a website
you’ll be able to access at any time with a few demonstrations and an explanatory video recorded by Rafa.
I will send the link through our Slack channel.
We’ve created a website
you’ll be able to access at any time with a few demonstrations and an explanatory video recorded by Rafa.
I will send the link through our Slack channel.
These are a few examples of how the emails will look when a lead receives them.
These are a few examples of how the emails will look when a lead receives them.
Landing Page & Self Booking Page
These pages are the ones we share with leads so they can book an appointment.
I will send the link through our Slack channel.
Landing Page & Self Booking Page
These pages are the ones we share with leads so they can book an appointment.
I will send the link through our Slack channel.
Self-Booking Page
video example:
The “Self-Booking” page, as it says in its name.
We use it for leads who want to book an appointment themselves, so it shows them your calendar and they'll be able to choose the best time for them.
Self Booking Page
video example:
The “Self-Booking” page, as it says in its name.
We use it for leads who want to book an appointment themselves, so it shows them your calendar and they'll be able to choose the best time for them.
Landing Page
video example:
The “Landing Page” is for us to collect the lead's contact info so we can call them and book an appointment for them.
Landing Page
video example:
The “Landing Page” is for us to collect the lead's contact info so we can call them and book an appointment for them.
You can share both depending on what the patient prefers, a self-book or a call from us.
To make these, we need pictures of you and your practice.
You can share both depending on what the patient prefers, a self-book or a call from us.
To make these, we need pictures of you and your practice.
STAGE TWO
Organic strategy!!!
This is where things get exciting because it’s where the content creation stage really starts.
STAGE TWO
Organic strategy!!!
This is where things get exciting because it’s where the content creation stage really starts.
We realized stage one has great results but for a limited time.
(Stage one will keep going though, we’ll just add stage two to the mix)
That’s why establishing your online presence, educating your audience, and starting conversations are the best strategies for long-term results.
We realized stage one has great results but for a limited time.
(Stage one will keep going though, we’ll just add stage two to the mix)
That’s why establishing your online presence, educating your audience, and starting conversations are the best strategies for long-term results.
When it comes to
ORGANIC CONTENT CREATION
feel free to freely create as you wish or believe it’s the best way to portray your practice. We don’t want to limit you on this one.
Still, we’ve gathered enough information to know what type of content works best…
When it comes to
ORGANIC CONTENT CREATION
feel free to freely create as you wish or believe it’s the best way to portray your practice. We don’t want to limit you on this one.
Still, we’ve gathered enough information to know what type of content works best…
When it comes to video…
TESTIMONIALS
When it comes to video…
TESTIMONIALS
When it comes to video…
value
Also, never stop sending us videos and pictures adjusting, those
ALWAYS WORK
THE BEST.
When it comes to video…
value
Also, never stop sending us videos and pictures adjusting, those
ALWAYS WORK
THE BEST.
When it comes to pictures
TESTIMONIALS/ HAPPY PATIENTS
If recording a video seems too complicated, taking a picture of a patient showcasing their experience with you on a whiteboard, works great too.
When it comes to pictures
TESTIMONIALS/ HAPPY PATIENTS
If recording a video seems too complicated, taking a picture of a patient showcasing their experience with you on a whiteboard, works great too.
Asking Patients for their Consent to use their image
We’ve created an online form that you can share with your patients to collect their signatures and consent so their faces can appear on your social media and other promotional channels.
Asking Patients for their Consent to use their image
How will you share your content with us?
Using your shared assets folder.
Either Rafa or Claudia will share it via Slack and Email.
How will you share your content with us?
Using your shared assets folder.
Either Rafa or Claudia will share it via Slack and Email.
How often will you share your content with us?
As soon as you submit your Partner Onboarding Form you have two weeks to send:
✅ Doctor videos
✅ Walk-in videos
✅ 5 pictures adjusting patients (Different ages and genders)
✅ 3 videos adjusting patients (Different ages and genders)
That would cover stage 1!
How often will you share your content with us?
As soon as you submit your Partner Onboarding Form you have two weeks to send:
✅ Doctor videos
✅ Walk-in videos
✅ 5 pictures adjusting patients (Different ages and genders)
✅ 3 videos adjusting patients (Different ages and genders)
That would cover stage 1!
How often will you share your content with us?
Now for stage two, remember the sky’s the limit!
You can share anything you’d like for us to edit, brand, and post on your social media pages.
But, we do have minimum requirements…
How often will you share your content with us?
Now for stage two, remember the sky’s the limit!
You can share anything you’d like for us to edit, brand, and post on your social media pages.
But, we do have minimum requirements…
Every two weeks you’ll need to upload to your shared assets folder:
✅ 4 videos of you adjusting patients (Different ages and genders)
✅ 4 pictures of you adjusting patients (Different ages and genders)
✅ 1 value content video
And once a month:
✅ 1 video testimonial
✅ 2 picture testimonials
Every two weeks you’ll need to upload to your shared assets folder
✅ 4 videos of you adjusting patients (Different ages and genders)
✅ 4 pictures of you adjusting patients (Different ages and genders)
✅ 1 value content video
And once a month:
✅ 1 video testimonial
✅ 2 picture testimonials
LET US HELP YOU!
BOOST
YOUR PRACTICE!